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Highest <---> Lowest
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Integrate public relations with your full range of marketing & sales communications objectives, strategies and tools -- such as advertising, print and digital literature, industry events and presentations, direct contact with customers and prospects, etc.
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Advance the reputation of your branded products and services as cost-effective solutions to customers’ needs — technical, financial, managerial products and systems.
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Introduce new products via publicity in print and electronic media to quickly optimize market awareness and response.
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Utilize publicity to sustain the quality reputation of your company’s products in established markets.
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Support penetration of developing markets.
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Identify potential new markets by response to news and other editorial coverage.
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Use reprints and website links to maximize the impact of tutorial case studies and thought leader articles and interviews.
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Please indicate other important specific objectives for your marketing publicity program:
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Corporate mission statement:
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Let us e-mail you a complimentary copy of “Blue Blazes!”, SJM&A Summer 2008 newsletter. Topic: “Do You Fairly Evaluate Your Publicity?”
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SJM&A will keep confidential all information you provide.
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